6 Website Designer Red Flags
Not all web designers are created equal. There are many excellent designers out there, but like in any profession there are many that do not have your best interest at heart.
Here are several red flags to look for when hiring a website designer.
Infrequent and Poor Communication
Your website designer needs to have excellent communication with you, and I can’t stress this enough. I’ve heard several stories about designers "ghosting" their clients when a project was only half complete. leaving the business owner to either figure it out on their own or start fresh. Make sure upfront that your designer has excellent communication skills and clearly sets expectations for getting back to you.
Your designer needs to be organized and have systems already in place. Email alone is hard to keep organized and things tend to fall through the cracks. From the start of your project, there should be an outline of how the designer will work with you, where files and design concepts will be shared, and how the communication flow will work.
No Consistent Timelines
Your website designer should communicate how long your project will take and then communicate timelines for completed work along the way. They should have a step-by-step process that they focus on until your project is complete. While every project is fluid, of course, be wary of a designer whose estimates are too open-ended.
Holding Your Site Hostage
Make sure you OWN your domain name. It's perfectly fine (and often saves money) if you let your designer host your site, but the domain is the ultimate control if something goes wrong or if something were to happen to your web designer. Also, make sure you can access your site in case you ever need to.
No Agreement Or Contract
Your web designer should have a friendly and easy-to-understand agreement or contract they share with you before you pay them. Make sure you read this thoroughly and understand what you are signing. Not having an agreement or contract is unprofessional and shows they may only be doing this as a side gig. Some may have an agreement, but have many limitation that you might find unpleasing. So please do your due diligence, read through it thoroughly, and ask questions if you don’t understand something.
No Understanding of Marketing and Business
Your web designer should have a good understand of marketing and business. While design is very important, of course, there's more that goes into having a successful site than design alone. Your copy is what persuades and you site's information flow is what gets it working hard for you. Remember, your website has a job to do and that is to help you warm up cold leads and sell warm ones.
I hope some of these red flags help you avoid losing time and money for your next project.
Your site can be a big project and you want it to be as smooth as possible. Your web designer should be the expert and help guide you strategically, every step of the way.
Also, consider that this is a team effort and you will want to have a connection with your designer.
Are you thinking about re-designing your website this year? We offer a free no-pressure discovery call to discuss your goals, your vision, and your project.
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